Unleash the immense potential of this prime ±1.34-acre redevelopment site, strategically positioned in Winston-Salem’s most dynamic athletic and entertainment corridor. Historically home to the Plemmons & Irvin Wholesale Produce Company (closed 1991), this property features ±297 linear feet of direct road frontage, maximizing visibility. The site possesses HB and RS9 dual zoning offering highly flexible development pathways. Directly opposite the Winston-Salem Fairgrounds (home to the annual fair, indoor hockey, events, and farmers markets) and seconds from Lawrence Joel Veterans Memorial Coliseum, Allegacy Stadium (WF Football), and David F. Couch Ballpark (WF Baseball). The property is offered strictly at land value, providing a clean slate for developers to optimize this landmark asset. Property has generated revenue from Fair parking for years. Note: The existing concrete block building is structurally compromised, dangerous, and completely uninhabitable.